Victoria * Mitsu
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Project 01Automotive Digital Experience2026

CHERY MEDANAMPLAS

A dealership website shaped for speed, search visibility, mobile usability, and a sharper customer path from browsing to contact.

Frontend EngineeringSEOPerformance
Chery Automotive website
01Overview

Victoria contributed website features and frontend components for Chery Medan Amplas, improving responsiveness, page structure, and the experience across desktop and mobile surfaces.

Client

Chery Automotive

Location

Medan, Indonesia

Year

2026

Project interface overview
02Challenge

Turning complexity into clarity.

Automotive websites have to balance high-impact visuals, model information, promotions, analytics, and fast contact paths without becoming slow or difficult to scan.

Desktop website interface
03Approach

Design around the real workflow.

The build focused on semantic HTML, metadata, sitemap and robots readiness, page-speed optimization, responsive components, and structured paths for Google Ads and analytics tracking.

04Art Direction

High-contrast automotive UI with deep black surfaces, decisive red accents, large vehicle imagery, and practical conversion pathways.

  1. 01Vehicle-first hierarchy
  2. 02Fast path from interest to contact
  3. 03Performance before ornament
Interface detail 1
Interface detail 2
05Mobile

Designed to stay clear at every size.

Mobile website interface
Mobile website interface
Mobile website interface
06System
Technology
  • Next.js
  • TypeScript
  • SCSS
  • SEO
  • Analytics
Color Palette
#0B0B0B
#FFFFFF
#E21E2C
#707070
07Result

The site became clearer for prospective customers and better prepared for search discovery, campaign traffic, and mobile-first browsing.

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